LaunchKit
Your domain already does this

What It Does

LaunchKit is a complete domain lifecycle tool built on top of the name.com API. It starts before you buy a domain (AI name generation with trademark warnings) and stays useful after you launch (branded links, email, security, DNS, brand protection, webhooks). Every feature is something founders currently pay for separately — or skip entirely because it’s too hard to set up.

The app has nine feature areas. Each one maps directly to name.com API endpoints. Nothing is mocked: every action in the UI makes real API calls against the name.com sandbox.

Nine Features, One App

What It Replaces

The $56/month figure is real. These are actual subscription prices for the tools founders typically open the day they register a domain. LaunchKit replaces all of them using name.com’s existing infrastructure — no third-party accounts, no monthly fees.

Beyond the $56/month: brand protection typically requires a lawyer or brand agency to monitor for typosquatters. LaunchKit does it in a two-second scan. Legal protection that used to cost thousands — no agency needed.

See Every Screen

12 screens covering the full lifecycle — from AI name generation to brand protection. Each screenshot was captured from the running app against the name.com sandbox with real data.

Landing AI Names Dashboard Overview Link Hub Brand Page Email Hub Security Brand Protection DNS Manager Notifications Orders

Landing AI Names Dashboard Overview Link Hub Brand Page Email Hub Security Brand Protection DNS Manager Notifications Orders

Landing

Screen 01 The opening argument. The $56/month breakdown is the first thing visitors see — Bitly, Linktree, and Google Workspace itemized. The hero then lists what LaunchKit replaces each with. No abstract value prop: just the receipts.

AI Names

Screen 02 Describe your business → 8 brand names with rationale. Claude generates names with a one-line explanation for each. Then Search and CheckAvailability check all five TLDs at once. CheckDomainClaims adds trademark warnings before you spend a dollar. Pricing from TldPriceList. Five API calls, one page.

Dashboard

Screen 03 Portfolio at a glance. All domains via ListDomains. Each card shows expiry countdown and lock status. Domains expiring within 60 days get a warning badge. One click into any domain opens the full management panel.

Overview

Screen 04 The command center for one domain. Branded hero card with theme, avatar, and tagline. AI Brand Kit button generates tagline, bio, and color theme via Claude in one click. Launch checklist tracks progress from registration to fully live. Stats grid links to each sub-feature.

Link Hub

Screen 05 Branded links on your domain. Click counts in the dashboard. Create /instagram, /book, /summer-sale via CreateURLForwarding. Edit and delete in-place. Click counts shown per link — tracked silently on the public brand page, visible here.

Brand Page

Screen 06 The public face of the domain. Animated mesh background, avatar with glow ring, brand name, tagline, bio, CTA button, and link cards. Visitors see a clean page. Click tracking happens silently. Six themes via the domain overview editor.

Email Hub

Screen 07 Professional email without Google Workspace. CreateEmailForwarding sets up [email protected] → your Gmail. Name.com writes the MX records. Add, edit, and delete routes. No subscription. Saves $12/month for any one-person business.

Security

Screen 08 Four security controls, one score. Transfer lock, WHOIS privacy, auto-renew, and DNSSEC surfaced with plain-language explanations. Each control is a toggle. The score goes from 0–4. A score below 4 shows exactly what’s missing. None of this guidance exists in name.com’s own interface.

Brand Protection

Screen 09 25 variants. One API call. Two seconds. TLD alternatives (.net, .org, .co), typo domains (doubled letters, missing letters, transpositions), prefix/suffix patterns (get-, -hq, -app). Brand Safety Score 0–100. Green = register defensively. Red = already taken, flag it. One click from red to checkout.

DNS Manager

Screen 10 Full DNS record CRUD grouped by type. A, CNAME, MX, TXT, SRV, CAA — all in one panel with inline format hints. Add and delete records without leaving the dashboard. Uses ListRecords, CreateRecord, DeleteRecord, and ZoneCheck.

Notifications

Screen 11 Self-hosted webhook receiver built into the app. Subscribe to 8 event types via SubscribeToNotification. LaunchKit ships its own /api/webhook receiver. Send a test event and watch the payload appear live in the log. Pipe it to Slack, your CRM, or any HTTP endpoint.

Orders

Screen 12 Full purchase history with refund requests. ListOrders pulls every domain purchase. Each order shows item-level refund status. ProcessRefund lets you request a refund within the add-grace period, directly from the dashboard.

How It Works

A single Next.js app. All name.com API calls happen in server-side API routes — credentials never touch the browser. Claude handles name generation and brand kit. In-memory state covers brand profiles and click counters (trivially replaceable with a KV store in production).

• 1

  Describe your business → AI names

  The browser POSTs to /api/generate. That route calls Claude with a structured prompt. Eight brand names come back with rationale. All server-side — the Anthropic API key never leaves the server.

• 2

  Availability + trademark check in one pass

  /api/availability calls Search then CheckAvailability for all five TLDs in one batch. CheckDomainClaims runs in parallel to surface trademark warnings before the user registers. TldPriceList provides accurate pricing.

• 3

  Register → setup wizard

  CreateDomain registers the chosen domain. The setup wizard immediately offers two things: CreateEmailForwarding for a professional email address and CreateURLForwarding for the first branded link. Most founders need both in the first five minutes.

• 4

  Dashboard: manage everything from one place

  ListDomains powers the portfolio view. Each domain gets its own tabbed panel: Links, Email, Security, Brand Protection, DNS, Transfer, and Health. Every tab is a set of name.com API calls proxied through /api/domains/[domain]/* routes.

• 5

  Brand protection: 25 variants, 1 API call

  CheckAvailability accepts up to 50 domains per request. LaunchKit generates 25 variants (6 TLD, 10 typo, 9 prefix/suffix) and sends them all in one call. The Brand Safety Score is (1 − taken/total) × 100. Green variants link directly to the registration flow.

• 6

  Brand page: live at /b/[domain]

  The public brand page fetches the profile from /api/profile/[domain] (in-memory store, POST from the dashboard edit panel) and the link list from /api/domains/[domain]/links. Every link click silently POSTs to /api/track/[domain]/[slug]. Counts visible in the Link Hub dashboard, invisible to visitors.

Architecture

Three layers. The browser talks to Next.js API routes. The API routes talk to name.com (and Claude for AI features). Credentials never reach the client. In-memory state covers ephemeral data that doesn’t need persistence.

Component Map

Every file in the project, its responsibility, and what it connects to. The pattern is consistent: each page fetches via its /api/domains/[domain]/* route, which wraps the relevant name.com endpoints.

48 API Endpoints

Every endpoint in the name.com Core API that applies to the product’s scope. Grouped by category.

What We Actually Learned

Moments In Between

Platform Review: name.com API

An honest take on building against the name.com Core API v1 for a week-long hackathon.

The Team

Get Started

Open http://localhost:3000. Describe a business and watch it generate names. The name.com sandbox is fully functional — real domain registration, real forwardings, real DNS changes, zero charges.

Get a name.com API token: name.com → Account Settings → API Access → Create token. The Anthropic API key is optional — all name.com features work without it.